Justin Thomas Advocates for Greater Fan Connection on the PGA Tour
Justin Thomas has made an unprecedented call to his fellow PGA Tour players, urging them to work more closely with broadcast partners to elevate television coverage and foster deeper fan engagement. In a recent memo, Thomas outlined several suggestions, including conducting interviews before and during rounds, wearing microphones during play, and offering more detailed insights into equipment choices and swing adjustments. These changes aim to reverse the 19% decline in final-round viewership from last year and attract younger audiences who value the personalities of players on the course.
Thomas’s push stems from findings by a subcommittee that includes Max Homa, Mackenzie Hughes, and Adam Schenk. Their research highlighted that fans aged 18-34 are particularly drawn to relatable and engaging player personalities. Drawing inspiration from the NFL’s success with enhanced media access, Thomas encouraged players to embrace new ideas, even if it means stepping outside their comfort zones, to create more dynamic and appealing broadcasts.
This initiative aligns with Thomas’s momentum following his standout performance in the TGL, an innovative indoor golf league that blends advanced golf simulator technology, live audiences, and broadcasts by major networks like ESPN and Sky Sports. Leading Atlanta Drive GC to victory in his TGL debut, Thomas has demonstrated the potential for golf to resonate with fans in new and exciting formats.
